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Our services
Pre-Built Track-Day Packs
UK Only
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
5 - 30 Drivers | From £399 + VAT pp
Private Circuit Hire
Global
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
1 - 30 Drivers | POA
TEAM AWAY
DAYS
Looking to impress your team or clients with an unforgettable offsite activity? Our luxury team away days are designed exclusively for corporate groups of 5 to 30 people, blending high-octane track day driving experiences with world-class hospitality and stunning venues.
These are not your average offsite activities. We offer immersive, customisable, and thrilling driving experiences in race-prepared cars, perfectly balanced with indulgent touches - think gourmet catering, private spaces, and premium service throughout. Whether you're rewarding a high-performing team, hosting VIP clients, or building stronger relationships internally, our corporate track day packages deliver the ideal mix of excitement, elegance, and exclusivity.
From arrival to departure, every detail is taken care of. No stress, no compromises - just a seamless, prestige-filled day your team will be talking about long after the engines cool.
Team away days redefined: this is luxury in motion.
CLIENT INCENTIVES & ENTERTAINMENT
Looking for the ultimate way to strengthen high-value relationships? Our luxury track day experiences are designed to help premium brands deliver unforgettable client entertainment and exclusive client incentives that leave a lasting impression.
We work with companies who understand that their clients expect more - more sophistication, more privacy, more thrill. Whether you're rewarding loyalty, celebrating milestones, or nurturing new partnerships, we curate seamless luxury experiences built around high-performance cars, elite hospitality, and flawless execution.
From the moment guests arrive, they’re treated to an atmosphere of prestige and excitement. Private paddocks, catered lunches, dedicated hosts, and access to professionally-prepared race cars - this is client entertainment elevated to an art form.
Our packages are flexible for groups of five to thirty drivers and are fully brandable, offering a discreet yet powerful way to align your business with excellence and exclusivity. For brands with exclusive clientele, this is how you turn appreciation, into advocacy.
RETAIN
TRAIN &
ENTERTAIN
Keep your top performers close.
Our luxury track day experiences are the ultimate way to retain, train, and entertain your best talent. Whether you're recognising achievement, delivering high-impact training, or simply creating unforgettable moments for your team, we make it easy to impress those you can’t afford to lose.
Retain staff. Boost loyalty. Create stories they’ll never forget.
“The most effective corporate event we’ve ever done. This is now our flagship annual event.”
- Sophie Haskins, Managing Partner, Haskins & Lowe
Download our Brochures
Interested in working with us? Download our free brochure packs, pictured here.
Meet the Team
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JAMES MERRILLS
MANAGING DIRECTOR
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JAMES SMETHURST
NON-EXECUTIVE DIRECTOR
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JAMES BRENNAN
NON-EXECUTIVE DIRECTOR
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COLIN GLASS, OBE
BOARD ADVISOR
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AMANDA LENNON
BOARD ADVISOR
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IAN SHARP
BOARD ADVISOR
MINI Cooper-S R53
Radical SR3
McLaren 570S GT4
Radical SR1
Ariel Atom
FAQs
What makes this different from a typical track day?
Everything. We don’t run volume-driven, off-the-shelf packages. We offer private circuit hire, race-spec cars, elite-level coaches, and business-ready spaces. The environment, vehicles, food, and service are all best-in-class - built to impress.
What’s included in a corporate package?
Public Track Days are premium: All-inclusive events for 5–30 guests, priced from £399 to £699 + VAT per person. They include private hospitality, race-prepped cars, expert coaching, and a structured full-day itinerary.
Bespoke Track Days are Super-Premium: From private circuit or airfield hire to helicopter arrivals, curated dining, celebrity drivers, and brand takeovers. No limits, no templates. Just a motorsport experience built around your vision.
Do you offer packages for individuals?
Yes. While our core focus is private corporate events, we do offer ultra-high-end individual bookings for discerning clients. These are typically tailored, one-off experiences for those who want something truly unique - not just a driving day, but a story worth telling.
Can I customise the experience?
Absolutely. From location to vehicle selection, branding, catering, and even celebrity driver appearances - every detail can be tailored. Whether you're flying in clients by helicopter or hosting a keynote between drives, we’ll make it happen. If you can think of it, you can have it.
Are there any age or licence requirements?
Yes. All drivers must be 18 or over and must have held a full driving licence for at least one year. This ensures every guest can safely enjoy the vehicles at the level they’re designed for. Some of our vehicles are automatic and some are manual - most are right hand drive, but you will get used to this very quickly.
Do I need any prior track experience?
Not at all. Every guest is paired with a world-class driver coach, seated alongside you in the car. They’ll keep you safe, build your confidence, and share the same techniques used by real-world racing drivers - so you get more out of every lap. They’ll start by working with you to find your level; your comfort zone. Then, they’ll help you explore the car just beyond that line, in a safe environment using real world techniques used champions across the world.
Download our Brochures
Interested in working with us? Download our free brochure packs, pictured here.