TRUSTED BY

TEN Lifestyle Group Little Emperors Quintessentially Five Zeros Supercar Club The Elite London Liberty Rock TEN Lifestyle Group Little Emperors Quintessentially Five Zeros Supercar Club The Elite London Liberty Rock

ENGINEERED FOR IMPACT

MADE TO MOVE

In the track-day industry, there’s Economy, there’s Business Class, and there’s First Class. This is a Private Jet.

There are track days - and then there’s this. Private circuit hire. Exquisite hospitality. A curated fleet of modern race cars, ready and waiting. No crowds, no compromises, no off-the-shelf packages. Just space, grace, and the pinnacle of performance, delivered to you with exacting attention to detail.

Designed for companies looking to host with distinction, and for individuals who expect the exceptional. This is the highest tier of track experience available.

Every element is considered. Every touchpoint, refined. It’s not a package - it is a privately hosted, world-class motorsport experience tailored to those who command the best.

This is Motorsport, Paramount.

“The most effective corporate event we’ve ever done. This is now our flagship annual event.”

- Sophie Haskins, Managing Partner, Haskins & Lowe

CORPORATE

INDIVIDUAL

Meet the Team

  • JAMES MERRILLS, Racing Driver, Managing Driector

    JAMES MERRILLS

    MANAGING DIRECTOR

  • James Smethurst, Investor

    JAMES SMETHURST

    NON-EXECUTIVE DIRECTOR

  • James Brennan, Investor

    JAMES BRENNAN

    NON-EXECUTIVE DIRECTOR

  • COLIN GLASS, OBE: BOARD ADVISOR

    COLIN GLASS, OBE

    BOARD ADVISOR

  • Amanda Lennon, BOARD ADVISOR

    AMANDA LENNON

    BOARD ADVISOR

  • Ian Sharp, BOARD ADVISOR

    IAN SHARP

    BOARD ADVISOR

Meet the team
MINI Cooper-S R53

MINI Cooper-S R53

Radical SR3

Radical SR3

McLaren 570S GT4

McLaren 570S GT4

Radical SR1

Radical SR1

Ariel Atom

Ariel Atom

 Frequently Asked Questions

  • Everything.

    We don’t run volume-driven, off-the-shelf packages. We offer private circuit hire, race-spec cars, elite-level coaches, and business-ready spaces. The environment, vehicles, food, and service are all best-in-class - built to impress.

  • Yes. While our core focus is private corporate events, we do offer ultra-high-end individual bookings for discerning clients. These are typically tailored, one-off experiences for those who want something truly unique - not just a driving day, but a story worth telling.

  • All drivers must be 18 or over and must have held a full driving licence for at least one year. This ensures every guest can safely enjoy the vehicles at the level they’re designed for. Some of our vehicles are automatic and some are manual - most are right hand drive, but you will get used to this very quickly.

  • Public Track Days are premium: All-inclusive events for 5–30 guests, priced from £399 to £699 + VAT per person. They include private hospitality, race-prepped cars, expert coaching, and a structured full-day itinerary.

    Bespoke Track Days are Super-Premium: From private circuit or airfield hire to helicopter arrivals, curated dining, celebrity drivers, and brand takeovers. No limits, no templates. Just a motorsport experience built around your vision.

  • Absolutely. From location to vehicle selection, branding, catering, and even celebrity driver appearances - every detail can be tailored. Whether you're flying in clients by helicopter or hosting a keynote between drives, we’ll make it happen. If you can think of it, you can have it.

  • Not at all. Every guest is paired with a world-class driver coach, seated alongside you in the car. They’ll keep you safe, build your confidence, and share the same techniques used by real-world racing drivers - so you get more out of every lap. They’ll start by working with you to find your level; your comfort zone. Then, they’ll help you explore the car just beyond that line, in a safe environment using real world techniques used champions across the world.

Get in touch.